AUSTRIA | visual designer
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Walter Bohatsch began his career as a graphic designer in 1973 in Montreal, Canada, where he worked for John German Inc. and Gottschalk + Ash. From 1978 to 1981, Bohatsch attended the postgraduate course for Structural Film and Graphic Design at the School of Design in Basel, Switzerland. In 1988 he took further courses at Carnegie Mellon University, Pittsburgh PA, and at Harvard University, Cambridge MA (electronic publishing). In 1983 he set up his own office in Vienna, Austria. He taught ‘Experimental and Computer-Supported Typography’ from 1989 to 1992 at the University for Applied Arts in Vienna. In 1998 he taught ‘Integral Design’ for the ‘Inter Media’ program at the University for Applied Sciences in Vorarlberg, Austria. Pojects by Bohatsch Visual Communication have received national and international awards and have been included in various exhibitions. Bohatsch takes part in various national and international juries, and is a member of AGI – Alliance Graphique International.
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From simplicity to complexity to simplicity
Point of interest is the spoken form of language. As soon as words or combinations of words are presented visually and not only acoustically, the connotation of those words changes and extends substantially according to the receiver’s interpretation. The author’s observations from his daily experience of visual creation provide concepts and fragments of sentences as contents of a process with concrete and abstract effects on the individual viewer that are anything but predictable. Visual placement, succession, frequency, overlapping, etc produce a subjective series of connotations whose manifold character will change with each emerging new element. Thus, the visualisation of language creates a semantic spectrum between simplicity and complexity whose representative function symbolises the actual process and its result. Walter Bohatsch will explore these ideas, the content and outcome of which will be exposed at TypeSHED11.
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About the images
A video clip translated to another medium is automatically also an
interpretation of it. Due to the horizontal and vertical shifts of the
three constructed letters “a”, “u” and “t”, the surface appears to have
depth. This experiment delivered the background for a poster. |
By Walter Bohatsch, ‘Continuously’ is a book about doing, about making;
it has its origins in our work, and is more attuned to practice than to
theory. ‘Continuously’ recounts the process of coming into being as
well as the ‘having become’ and tells, free of didacticism, of a world
which would be inconceivable without idealism. National Award winner:
“One of Austria’s Most Beautiful Books”. | One frame, out of a video clip, serves as an image to reflect the movements of the dancer performing ‘The Dreaming of Bones’. | The “MAK Applied Arts
/ Contemporary Art grid” is derived from the relationship of the
elements of its logo. It functions like a floor plan for printed media
as well as for endless motion in animation.
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