+++++++++++++++++++++++++++++++++

+++++++++++++++++++++++++++++++++

+++++++++++++++++++++++++++++++++

Guy Pask is the founding partner and creative director of Strategy Design and Advertising. Strategy’s multidisciplinary studio practice is centered around the principals of thinking, imagemaking, and craftsmanship. Founded in 1992, Strategy has studios in both Christchurch and Sydney. Its work has been published or recognised by Clio, ADC (Art Directors Club), TDC (Type Directors Club), The One Show, AWARD, AGDA, Communication Arts, MAPDA, Graphis Poster, NZ Poster Art, and the NZ Best Design Awards. Pask is currently chairman of CPIT’s Bdes. course advisory, a trustee of the Christchurch Art Gallery and a former council member of DINZ. He has been a judge for the New Zealand Best Design Awards, and AWARD (Australasian Writers and Art Directors).

FOR MORE >> www.strategy.co.nz

+++++++++++++++++++++++++++++++++

L E C T U R E  | 1700h | 14.02.09 |  view programme

Christchurch Art Gallery identity – from type design to body tattoos - a 10-year relationship

When a client says “just show me the finished work, I trust you”, you know it is the start of something special. How did we get to that initial starting point? As a designer you occasionally work on a project that has a profound impact on you, and the way you practice. This is the story of a 10-year relationship and how it has changed the way Pask’s studio thinks about identity. From the initial commission of the typface from Jeremy Tankard, to the latest Clio winning exhibition campaign, Stratgey has documented the studio’s progress through two gallery directors and five marketing managers. Typography has been the thread that has held the Christchurch Art Gallery’s identity and promotional work together during that time. Over those years more than half a dozen different designers from Strategy have produced a diverse range of consistently award-winning work from exhibition campaigns to body tattoos and children’s masks. Pask will take the audience through this journey from a personal viewpoint, covering both the creative and management side of this complex identity. There is a large amount of politics and strategy involved in creating and protecting good work, especially in a local body government project such as building a 40 million dollar art gallery. Using the stages and projects as a chronological timeline, Pask will give the background of the thinking and process behind them, and discuss some of the genuinely odd and sometimes disturbing moments in this creating this unique body of work.

+++++++++++++++++++++++++++++++++ 

About the images
Christchurch Art Gallery poster series: commissioned typeface – Aspect by Jeremy Tankard | Bell Hill identity/packaging | Christchurch Art Gallery Bulletin cover
 

+++++++++++++++++++++++++++++++++

<< BACK to the speakers page

+++++++++++++++++++++++++++++++++