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Experimenta (Elaina Hamilton and Duncan Forbes) started in 2007, and have quickly become noticed for their bold typographic style. Though only having been designing for a short time they have managed to impress their style around Wellington for the Adam Art Gallery, Massey School of Fine Arts, The New Zealand Film Archive, Hue & Cry Journal and are now venturing into the fashion realm with designer Lela Jacobs.

FOR MORE >> www.experimenta.co.nz

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L E C T U R E  | 1330h | 15.02.09 |  view programme

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Within two years of starting up, Experimenta duo, Elaina Hamilton and Duncan Forbes have built up a portfolio around their style, which is becoming more sophisticated with each project. By February ‘09 Experimenta will have completed most of the rebranding of the Adam Art Gallery, fashion label Lela Jacobs  latest collection ‘Small Victories’ as well as successful projects for the New Zealand Film Archive and the new arts journal ‘Hue & Cry’. Experimenta will discuss 4–5 projects with the emphasis on the development of their style, as well as starting up a very small design business in Wellington, designing for mainly art clients with minimal budgets.

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About the images
Hue & Cry A poster for the Arts journal ‘Hue & Cry’. Quotes were taken from articles and ‘cut-up’ in various ways | Lela Jacobs Small Victories, the latest collection from fashion designer Lela Jacobs | NZ Film Archive A2 Gold Poster advertising the Film Archive’s Video Access Sites around New Zealand using quotes from New Zealand Film/TV | Collect-Project for the ‘Collect Project’ exhibition, inspired by the movement of film and continuation. 

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